Blog > January 2012

Brandwatch have sponsored a series of conversations that are being hosted by Neil Glassman at WhizBangPowWow. The discussions cover a wide range of topics across social media and are all recorded and presented for you on their website.

We’ve also decided to provide a summary of each conversation here on our blog, as well as linking to each audio conversation.

Note that the conversations are merely saved as a video, and don’t actually feature moving images; they are audio files.

Is ROI a ridiculous concept? (link)
A discussion with Dennis Yu of Blitzmetrics about the difficulties of measuring ROI in social media.

Is It Worth Customizing Your Domain Extension? (link)
Jeffrey Braverman of nuts.com explains why he is not interested in the new ICANN custom domain names.

What Does Engagement Actually Mean? (link)
Neil Lieberman of Sword Ciboodle reveals his understanding of the different meanings of engagement, as well as offering advice on the subject.

Orbit’s Social Media Campaigns (link)
Jennifer Jackson Luth of Wrigley’s gives an account of Orbit’s social media campaigns, in particular their ‘spotlight series’ Facebook contest.

Why Is Inbound Marketing So Effective? (link)
Laura Fitton of internet success story HubSpot explains how they and their clients use inbound marketing as their primary driver of growth.

How To Avert a Social Media Crisis (link)
The Head of Social Media of Brandsclub, a Brazilian fashion retailer, outlines how the company coped with crises using SMM and social media

Wouldn’t a Universal Shopping Cart Be Great? (link)
Intel’s Innovators scheme has awarded Alex Adelman with the means to develop his solution to problematic multiple payment processes online

How Small Businesses Can Compete with the Big Boys (link)
Andres Mendoza thinks he has discovered the perfect way for independent retailers to compete with nationwide chains

Watch this space – More to come very soon!