BW_Chat: Campaign Measurement on Social Media Recap Community

By Emma Shanahan on May 20th 2016

Read some of the best bits and key insights from our latest Twitter chat. We were joined by Katy Howell, CEO of Immediate Future Agency to discuss campaign measurement on social media.

We covered topics ranging from the definition of campaign success to using negative sentiment to your advantage.

Enjoy the recap and be sure to join the next #BW_Chat on Competitive Benchmarking on June 2nd.

Emma Shanahan

Emma is a Product Marketing Manager in the Brandwatch Brighton office. She hates talking about herself in the third person, but loves traveling, coming home again, and popcorn.