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Published August 9th 2013

Finding Relevant Data: the Most Important Part of a Monitoring Tool?

Over the years, dozens of social media monitoring tools have been launched, each one of them with different specialties and varied pricing, which can make choosing the right platform all the more confusing.

For an in-depth look at the report this blog post discusses, you can download it for free here.

One aspect that is often overlooked when selecting a vendor is the importance of a custom search functionality that sets the criteria for which social mentions to collect.

For most brands there are hundreds of interesting mentions every day, but as we all know, the internet is also full of bogus websites with spam links, duplicates and worthless automated content. Searching for relevant mentions, whether it’s about a brand, a product or a more general topic, can often be like looking for a needle in a haystack.

Here’s our most recent guide  explaining how you the best practices for building a good query.

It’s not only us that is so fixated by queries though.


DragonSearch is a well-known search engine marketing consultancy with offices in the heart of Kingston, New York City and Hudson Valley region.

Businesses in a wide range of industries partner with DragonSearch for strategic planning and execution of their social media marketing through search engine optimization, community management and pay-per-click advertising.

After last year’s post on finding the ultimate tool of choice (Brandwatch was the winner, of course), DragonSearch decided to analyze the importance of the Boolean search strings in social media monitoring platforms.

We’re delighted to announce that we were selected as the leading example for sophisticated query searches, with our platform allowing users to find the most relevant results for their needs.

Although we do offer a structured query-creation feature for simple queries, Brandwatch is one of the only tools available that allows for complex search criteria with a full suite of powerful operators to perform searches with.

Take a peek at the comprehensive set of operators available in Brandwatch here.

MAC cosmetics

The agency’s report details how searches are built in different ways across a sample of tools and how important they are to effective social media monitoring.

The paper also highlights how most tools provide additional filtering capability to make the analysis of the results more accurate. Defining a query properly means you can drill down to exactly what you’re looking for, therefore saving you time and money by not having to weed through irrelevant results later on.

For a more in-depth look at the report, you can download it for free here.

If you have any questions about query writing, or any ideas for improvements to our app, please do get in touch with us. We’d love to hear what you think!

Next week, we will roll out our latest tips and tricks on query creation, so keep an eye on our blog to see what surprises we have in store for you.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.